Rainbow Apparel operates stores under the brand names of Rainbow, Rainbow Plus, Rainbow Kids, Joyce Leslie, Dots, Marianne Stores and 5-7-9, among others. Rainbow Stores are an average of 7,500 square ft. Each store’s merchandise mix varies by location, depending upon demographics and the size of the location. Larger stores usually carry juniors, plus, lingerie, shoes and kids departments.
There are 900+ stores with a plus size department and 960+ stores with a shoe department. As of May 2019, the company operates over 900 retail stores in the United States, 120 in Puerto Rico and the U.S. Virgin Islands