{"id":2383,"date":"2015-11-19T15:27:40","date_gmt":"2015-11-19T15:27:40","guid":{"rendered":"http:\/\/www.joshnass.net\/ru\/?page_id=2383"},"modified":"2015-11-23T16:07:11","modified_gmt":"2015-11-23T16:07:11","slug":"strategic-brand-development","status":"publish","type":"page","link":"https:\/\/www.dignifiedpr.com\/ru\/strategic-brand-development\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430"},"content":{"rendered":"<p style=\"text-align: justify;\">\u041a\u0430\u0436\u0434\u044b\u0439 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0438\u043c\u0435\u0435\u0442 \u0431\u0440\u0435\u043d\u0434, \u0438 \u043c\u044b \u043f\u043b\u043e\u0442\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0438\u0445 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435<a href=\"http:\/\/www.joshnass.net\/ru\/wp-content\/uploads\/sites\/2\/2015\/11\/What-is-Brand-Strategy.jpg\"><img class=\"lazyload size-medium wp-image-2366 alignright\" data-original=\"http:\/\/www.joshnass.net\/ru\/wp-content\/uploads\/sites\/2\/2015\/11\/What-is-Brand-Strategy-300x169.jpg\" alt=\"What-is-Brand-Strategy\" width=\"300\" height=\"169\" \/><\/a> \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0438\u0442\u044c &#8221; \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430&#8221; \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e 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\u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0445 \u0421\u041c\u0418. \u041c\u044b \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u043c \u0441\u0442\u0430\u0442\u044c\u0438 \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043e \u043d\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0432 \u0442\u0430\u043a\u0438\u0445 \u0421\u041c\u0418 \u043c\u0438\u0440\u043e\u0432\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u043a\u0430\u043a \u041d\u044c\u044e-\u0419\u043e\u0440\u043a \u0422\u0430\u0439\u043c\u0441, \u0412\u043e\u043b \u0421\u0442\u0440\u0438\u0442 \u0416\u0443\u0440\u043d\u0430\u043b,\u0424\u0430\u0439\u043d\u0435\u043d\u0448\u0438\u0430\u043b \u0422\u0430\u0439\u043c\u0441 \u0438 \u0425\u0430\u0444\u0438\u043d\u0433\u0442\u043e\u043d \u041f\u043e\u0441\u0442.<\/p>\n<p>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u0432\u043e\u0438\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u043c\u044b \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u043c \u043c\u0435\u0434\u0438\u0430 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0442\u0430\u043a\u0438\u0445 \u0442\u0435\u043b\u0435-\u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043a\u0430\u043a Fox News, CNBC, Bloomberg, CNN, CBS \u0438 ABC. \u0412\u0441\u0435 \u043d\u0430\u0448\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u0438 \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u043d\u044b\u0439 \u0434\u043e \u043c\u0435\u043b\u043e\u0447\u0435\u0439 \u043f\u043b\u0430\u043d \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u043d\u043e \u043e\u0441\u0443\u0448\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u0436\u0438\u0437\u043d\u044c \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043d\u0430\u0448\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0435 \u0438 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u0445 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0438 \u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0433\u043b\u0430\u0437\u0430\u0445 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"om-inline-gallery-wrapper\"><div class=\"gallery-grid gallery-without-captions gallery-columns-3\" data-gallery-columns=\"3\"><div class=\"items\"><div class=\"item\" rel=\"slide-2362\"><div class=\"hover-image-extra 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href=\"https:\/\/www.dignifiedpr.com\/ru\/06be6ef3-eeaa-4d91-a6bb-2b4d9d9ff65b\/\" class=\"link-url\" ><\/a><\/span><\/div><\/div>\n\t    \t<div class=\"item\" rel=\"slide-2351\"><div class=\"hover-image-extra single-link\"><span class=\"back\"><img loading=\"lazy\" decoding=\"async\" height=\"252\" width=\"379\" src=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/themes\/amax\/img\/e.gif\" data-original=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/uploads\/sites\/2\/2015\/11\/the-new-york-times-logo-1024x819-379x252.jpg\" alt=\"the-new-york-times-logo-1024x819\" class=\"lazyload\" \/><\/span><span class=\"over\"><a href=\"https:\/\/www.dignifiedpr.com\/ru\/the-new-york-times-logo-1024x819\/\" class=\"link-url\" ><\/a><\/span><\/div><\/div>\n\t    \t<div class=\"clear\"><\/div><div class=\"item\" rel=\"slide-2352\"><div class=\"hover-image-extra single-link\"><span class=\"back\"><img loading=\"lazy\" decoding=\"async\" height=\"252\" width=\"350\" src=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/themes\/amax\/img\/e.gif\" data-original=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/uploads\/sites\/2\/2015\/11\/WSJ-Logo-350x252.jpg\" alt=\"WSJ-Logo\" class=\"lazyload\" \/><\/span><span class=\"over\"><a href=\"https:\/\/www.dignifiedpr.com\/ru\/wsj-logo\/\" class=\"link-url\" ><\/a><\/span><\/div><\/div>\n\t    \t<div class=\"item\" rel=\"slide-2353\"><div class=\"hover-image-extra single-link\"><span class=\"back\"><img loading=\"lazy\" decoding=\"async\" height=\"252\" width=\"379\" src=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/themes\/amax\/img\/e.gif\" data-original=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/uploads\/sites\/2\/2015\/11\/forbes.com-logo-vector-379x252.png\" alt=\"forbes.com-logo-vector\" class=\"lazyload\" \/><\/span><span class=\"over\"><a href=\"https:\/\/www.dignifiedpr.com\/ru\/forbes-com-logo-vector\/\" class=\"link-url\" ><\/a><\/span><\/div><\/div>\n\t    \t<div class=\"item\" rel=\"slide-2354\"><div class=\"hover-image-extra single-link\"><span class=\"back\"><img loading=\"lazy\" decoding=\"async\" height=\"174\" width=\"150\" src=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/themes\/amax\/img\/e.gif\" data-original=\"https:\/\/www.dignifiedpr.com\/ru\/wp-content\/uploads\/sites\/2\/2015\/11\/FT-logo.jpg\" alt=\"FT-logo\" class=\"lazyload\" \/><\/span><span class=\"over\"><a href=\"https:\/\/www.dignifiedpr.com\/ru\/ft-logo\/\" class=\"link-url\" ><\/a><\/span><\/div><\/div>\n\t    \t<div class=\"clear\"><\/div><\/div><div class=\"clear\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0438\u043c\u0435\u0435\u0442 \u0431\u0440\u0435\u043d\u0434, \u0438 \u043c\u044b \u043f\u043b\u043e\u0442\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0438\u0445 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0438\u0442\u044c &#8221; \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430&#8221; \u0434\u043b\u044f&hellip;<\/p>\n<p><a href=\"https:\/\/www.dignifiedpr.com\/ru\/strategic-brand-development\/\" class=\"more-link post-excerpt-readmore\"><span class=\"more-link-inner\">Read more<\/span><span 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